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Business Strategy


Building Business Acumen: What the CEO Wants You to Know

Session #: 338-M319
Presenter(s): Kevin Cope
Session Length: 1 hr. 30 min.
Event: 2008 ASTD International Conference & Expo
Date: June 1-4, 2008

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Business made easy! Because people work hard for a paycheck, harder for a person, and hardest for a reason, WLP professionals must understand the reason a business focuses on some core items. So, what are you doing right now, in your role, to drive profitable growth? What are you doing to assure customers get served in the best way possible? You contribute to the business performance of your business…do you know what you could do to be better aligned with your business and its goals? Come see this interactive, engaging, and FUN session to start delivering business results in your role, whatever role that may be! Business acumen is a strategic success factor in every company. Employees need to understand the basics of business, how their company makes money, and how each employee's actions influence profitability and growth. As economies worldwide struggle, companies need employees at every level who know how to affect positively bottom-line results. In this session, we will eliminate the mystery behind the numbers. In clear and simple language, you will get the street-wise definitions of cash, margin, velocity, growth, and customers. You will master key concepts from Ram Charan's book What the CEO Wants You to Know, including the essence of business thinking, the truth that every business is the same inside, and approaches to figuring out business complexities. You will discover ways to use your new skills to contribute more to your organization and achieve greater success.



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