Confusion about copyright law is not new. Yet the explosion of electronic communications in all forms—from the World Wide Web to digital music players to personal and professional blogs—have blurred traditional intellectual property ownership guidelines and boundaries in unforeseen ways. For example, do you believe: - copyright law doesn't apply to material found on the Internet? - you can be sued in a foreign country if someone purchases a product from your web site? - copyrights last forever? - if you hire a ghostwriter to write your book, you own all the rights to that book? - registration is the key to copyright protection? - you can use quotes as long as you give credit? - you need a lawyer to register your copyrights? If you're interested in learning what you need to know to protect your copyrights, to make your company and your brand more valuable, AND to avoid being sued for infringement, then this might be the most important session you ever attend.