The objectives of this session are application-focused. After a brief introduction of categories of measurement changelings faced by sales training executives and professional, real-world examples are shared with the audience to illustrate measurement frameworks used to meet these challenges. The audience will be provided with a set of tools and best practices for measuring the effectiveness and business impact of sales training. Finally, the audience is challenges to define a measurement plan for measuring the business impact of a training initiative in their organization. No special equipment except the usual LCD is needed to share the frameworks, tools, and best practices.