Richard Teerlink is an authority on organizational turnaround, leading change, and the power of vision. During his years as chief financial officer, president, CEO, and chairman, he pulled Harley-Davidson from business extinction to new business explosion. Teerlink details the principles, innovations, and creative responses that were responsible for Harley-Davidson?s reinvention and miraculous turnaround. Think about this in the company you?re working for: am I doing something that will cause people to want to have our company logo on their heart and soul? When was the last time you felt that strongly about anything? Teerlink?s philosophy centers on the idea of people being the only sustainable competitive advantage. As he changed Harley?s culture and built trust in the leadership, he created a passionate and engaged workforce committed to the company?s success. The results speak for themselves. Teerlink is the author of More Than a Motorcycle.