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Measurement & Evaluation


SU208 Demonstrating Business Impact of Training Investments

Session #: 334-009
Presenter(s): Robert Brinkerhoff, Steve Semler
Session Length: 1hr. 15min.
Event: 2004 ASTD Annual Convention
Date: May 23-27, 2004

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SESSION ABSTRACT: HRD professionals continue to seek cost effective, credible methods for measuring the impact of their products and services, but have found that most current popular evaluation methods are cumbersome, expensive and produce less than credible evidence. The Success Case Evaluation Method, used by The Schwan Food Company, provided a very cost effective, credible means for demonstrating the business contribution that Schwan's University makes to the organization. During this session you will learn how Schwan's University accomplished this outcome. LEARNING OBJECTIVES: Recognize how the Success Case Evaluation Method works in a step-by-step fashion. Examine the process Schwan used to implement the Success Case Evaluation Method in their corporate university. Analyze how Schwan's used the outcomes of their evaluation studies to demonstrate business impact, make budget decisions, and improve the learning to performance process.



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