In this kick off presentation of the Measurement, Evaluation, and ROI Conference-Within-a-Conference, you will be introduced to a comprehensive approach to demonstrating the added value of past, present, and future learning events. You will see how recurring reviews can help you to justify, manage, and improve your learning enterprise at any moment in time. This session will introduce four evaluation events: assess opportunities and needs; build a business case; design for results; and measure and evaluate outcomes. The four evaluation events will be covered in detail in the succeeding Conference-Within-a-Conference sessions. This evaluation approach yields meaningful results to all stakeholders looking to improve their decision-making ability.

Learning Objectives - Apply evaluation techniques for justification, improvement, and planning. Use the four evaluation events in your program evaluation development. Gear your evaluation to the needs of your stakeholders. Improve your stakeholder decision-making ability.