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Business Strategy


Business Survival With or Without a Business Plan

Session #: 336-SU312
Presenter(s): Joanne Osmond
Session Length: 1:15 hr
Event: 2006 ASTD International Conference
Date: May 7-10, 2006

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Do you run your business without a business plan? How do you succeed? How do you implement a business strategy so you will be a business survivor? In this session, the speaker will discuss and answer all of these questions. You will learn how to overcome business challenges and develop plans to ensure success. Service development, marketing, communication, technology, resources, training, and reporting are components to consider when developing a business plan and the associated implementation plans. You will receive the tools to develop a business/marketing plan and prepare project plans for implementing survival business tactics.

Learning Objectives - Use the basic components of a learning and development business plan. Develop a financial model and pricing structure for a successful learning organization. Apply critical success factors to implement a business plan.



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