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Training Impact Evaluations That Senior Managers Believe and Use

Session #: 336-TU115
Presenter(s): Robert Brinkerhoff
Session Length: 1:15 hr
Event: 2006 ASTD International Conference
Date: May 7-10, 2006

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Use the Success Case Method to "tell training's story" with impact data that is credible and compelling. You need an evaluation method that is simple, valid, and does not mislead senior management with suspicious statistical gyrations and over-blown ROI estimates. The Success Case Method is an innovative procedure that quickly digs out and documents the very best results that training is achieving, and then pinpoints the replicable factors and practices that managers can leverage to increase ROI and drive performance improvement. Better yet, this breakthrough method's results make a CFO-proof business case for manager involvement in training and help your organization build capability to leverage learning investments into sustained performance improvement. In this session, you'll review examples from Allstate Insurance, Hewlett Packard, Grundfos, (Denmark) and Coffee Bean & Tea Leaf, among others, that demonstrate this highly effective, innovative, and above all, practical evaluation method.

Learning Objectives - Apply the five-step Success Case Method to tell training's story in your organization. Accurately estimate the contribution of your training function to build effectiveness. Analyze actual case examples from leading global organizations for application to your organizational needs.



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