Session #: 336-TU313
Presenter(s): Lance Dublin Session Length: 1:15 hr Event: 2006 ASTD International Conference Date: May 7-10, 2006
Some companies get more bang for their e-learning buck than others. These companies have learned that the keys to the success of their e-learning implementation is motivating their learners and engaging their organization. They have integrated proven techniques and approaches from change management and consumer marketing into an effective e-learning implementation plan. In this session, the speaker will guide you on a journey of learning of what works and what doesn't-and why. You'll also learn how successful companies apply a comprehensive framework for implementing e-learning based on an innovative change communications approach. Find out what you can do to help your organization become one of the ones that truly maximizes its return on its total e-learning investment. Learning Objectives - Analyze the critical implementation issues for your organization. Develop an integrated approach to your implementation. Apply proven change-management techniques and consumer marketing methods in your implementation plan.
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