Ensure your sales training aligns with your key business strategies by creating a sales academy that drives sales teams and managers to deliver results. The pillars that sustain the architecture of a sales academy include: an academy based on the business unit's Balanced Score Card; individual development paths for each member of the sales force; blended training and development activities; a credit system that is linked with each step of the path toward certification of associates; a design and measurement process that is supported by business indicators. Sales academies are more than a strategy that improves business results in terms of revenue. They increase loyalty from sales teams, decrease employee turnover, and improve motivation. Sales academies also become a best-practice forum for sales and marketing strategies, and provide knowledge and procedures to sales teams and managers.

Learning Objectives - Develop individual development path from business objectives. Design a certification system based on an organizational behavior map.