While presence on the job can be bought, companies cannot crowbar ideas from heads or forcibly engage a passion for work. These must be earned in an era where intellectual property (the golden egg) is the competitive edge for companies. Created for anyone who is involved in organizational change and development, this session delineates strategies associated with influencing organizational change and getting buy-in. Walk away with a roadmap for creating an aligned and winning culture. Topics include: vision, values, culture evolution, alignment, communication, reinforcement, and challenges.