Despite heightened interest in return-on-investment and increased pressure for WLP professionals to prove their bottom-line value, many myths, fears, and false assumptions persist about the complexity and cost of implementing results-based evaluation processes, especially at the ROI level. The speaker will explore myths surrounding ROI implementation and will highlight best practice strategies for effectively moving beyond common barriers. Through global case scenarios, a proven evaluation model, and tried and true" cost savings approaches, you will receive practical tools for developing a credible, economical ROI strategy and building organizational readiness for a value-added measurement culture in a resource constrained environment."