Developing countries constitute an important market and Latin America offers excellent business opportunities for the training and development industry. The biggest challenge for someone who wants to conduct business in this part of the world is to understand the needs of its diverse countries. It is not enough to offer products that have been successful in the United States, Europe, or Japan. To be successful, it is necessary to adjust offers to the specific needs of each country. The speakers will identify the main T&D needs in Brazil, Argentina, Chile, and Uruguay (the GNP of these four countries together is about $1 trillion). They will explain how to create business in Latin America and demonstrate how it is possible to tranform this market into a revenue producer for your company.