Making your e-learning a success requires more than the right content, great design, and effective technology. It requires that you implement it effectively and quickly integrate it into your organization's culture. By applying proven techniques and approaches from change management and consumer marketing, you can develop an implementation plan to motivate your learners, engage your managers, and energize your organization. In this session, you will learn what works and what doesn't--and why. Learn how winners are applying a comprehensive framework for implementing e-learning successfully, based on an innovative and proven change communications approach. Find out what you can do to to make your organization one of the companies that truly maximizes the return on its total e-learning investment.