The speaker will help you devise strategies to build a marketing plan that will make your offerings an essential part of the organization's business plan and your personal goals. The information here shows you how to: - use branding principles so employees identify their programs as hot" - leverage positioning strategies from marketing pros to create strong and memorable course offerings - manage electronic, print, and spoken communications for immediate and optimal response - create partnering relationships with departments throughout the organization - tap into unusual vehicles for getting the word out - use your physical presence in unique ways as a marketing tool. You will apply the information to your workplace; develop a list of goals and outcomes to prove success; and review case studies to give you context and ideas."