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Measurement & Evaluation


Show Me the Money: Moving from Impact to ROI

Session #: 337-TU117
Presenter(s): Patti Phillips
Session Length: 1:15 hr.
Event: 2007 ASTD International Conference & Expo
Date: June 3-6, 2007

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Show me the money!" has become the favorite response for individuals who are asked to support or invest in workplace learning and performance. This session is a basic guide for anyone involved in implementing major projects who wants to calculate the return on investment on their projects. ROI is an economic indicator developed using a simple equation common in standard accounting practice. To get to ROI, one must move beyond reporting program impact and actually show the money. Remember to bring your calculator!"



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