This is the second part of a two-part series on Copyrights and Trademarks. The focus of this session is on trademarks. Do you believe: - Trademarks last for your lifetime, plus 70 years. - Once you have trademark protection, you always have protection. - The ® is always the proper symbol to use to claim a trademark. - Registration is the key to trademark protection. - Surfing the Internet is the best way to do a trademark search. If you answered yes" to any of the above, then this might be the most important session you'll ever attend. You'll learn how to: - protect your logos, designs, distinctive phrases, and book titles - register your trademarks without having to hire an expensive lawyer - avoid being sued for infringement - save $$$$$$ in legal fees - separate the truth from the myths about trademarks. "