There are some truths about lies: The bigger the lie, the more effective it is. The longer you tell the lie, the more likely it is to be believed. One big lie comprising several little lies about different things is preferable to a single lie on the same subject. And lies that are told many times in front of a large number of people have more credibility than lies that are told in private. Such are the lies about learning. In this session, the speakers will discuss the lies we encounter every day and describe practical tips for converting the lies to truths that will help you deliver more value to your customers.