Why just write a book when you can write a book and produce several ?generations? of additional products from that initial book, including CDs, DVDs, videos, manuals, textbooks, e- and audio-books, on-line coaching materials, and more. That?s what the presenter calls Generational Product Development, most of which you can cost-effectively produce in-house. \x0D\x0A

\x0D\x0ALearning Objectives - Create and apply a consistent personal image to all of your products, packaging and promotions Discover what different products you can develop from your one core product, how to decide which product to create, and when Customize your products quickly and efficiently in limited quantities to entice sponsors to include them in your overall compensation package \x0D\x0A