The Boomeranger effect, or the return of the retiree, is the natural consequence of the supply and demand phenomenon facing the modern workplace. In this session, the author of the recently published book The Gen-Xer Guide to Boomerangers, reveals the myths and realities of younger and older workers, provides strategies for effectively communicating with and managing this important group of workers to your advantage, and reviews a case study of how one organization implemented online communications development, including testing, tracking and developmental resources. \x0D\x0A

\x0D\x0ALearning Objectives - Apply the differences in communications and work styles between older and younger workers Leverage the Boomeranger phenomenon to your advantage Attract, recruit, and retain the Boomeranger workforce \x0D\x0A