Malcolm Gladwell has an incomparable gift for generating value by interpreting groundbreaking research in psychology, sociology and neurology and applying it to business. In 2005, Time Magazine named Malcolm one of its 100 Most Influential People. He is the author of two New York Times #1 bestsellers With his first book Malcolm embedded the concept of The Tipping Point in our everyday vocabulary and gave organizations new tools for understanding how and why change happens, and how to create positive epidemics of ideas and behavior. In Blink he analyzes first impressions—the judgments we make unconsciously and instinctively—and he explores how we can master this important aspect of successful decision-making. He is currently a staff writer for the New Yorker magazine. His editor describes his work as a new genre of story, an idea-driven narrative that's focused on the everyday and combines research with material that's more personal, social and historical. He was previously a reporter for the Washington Post.